APLICACIÓN DE TÉCNICAS MULTIVARIADAS PARA EL ANÁLISIS DE LA INFLUENCIA DE LAS VARIABLES SOCIOECONÓMICAS EN EL NIVEL DE SATISFACCIÓN DE LOS USUARIOS DEL TRANSPORTE PÚBLICO
DOI:
https://doi.org/10.59550/engurbdebate.v2i1.4Palabras clave:
Transporte Público Urbano, Análisis de los componentes principales, Análisis de varianza multivariado, Nivel de satisfacciónResumen
El Transporte Público (TP) es un gran aliado en la búsqueda de estrategias de movilidad urbana sostenible, y aumentar su demanda es primordial. Una de las formas de incrementar la demanda de TP es a través de un servicio de calidad que promueva la satisfacción de sus usuarios. Este artículo investiga cómo el nivel de satisfacción de los usuarios en relación con los indicadores de calidad del TP se ve influido por sus características socioeconómicas. La metodología se basa en el modelado utilizando los métodos de Análisis de Componentes Principales (PCA) y Análisis de Varianza Multivariante (MANOVA). La recolección de datos se realizó a través de un cuestionario con 220 usuarios de TP urbano en bus en Itajubá, MG. Los indicadores se desarrollaron a través de una revisión de la literatura y se agruparon en 12 componentes mediante la aplicación del PCA. Los resultados de la aplicación de MANOVA demuestran el género y la educación como variables significativas en el nivel de satisfacción de los usuarios de TP. Los resultados contribuyen al desarrollo de políticas públicas y lineamientos para la empresa proveedora del servicio en la mejora del sistema de TP.
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Derechos de autor 2021 Marianna Lucinda de Oliveira, Laryssa de Andrade Mairinque, Josiane Palma Lima
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